{"title":"My Africa Women's Month","description":"\u003cp\u003eDiscover a collection that transcends the boundaries of time. The \u003cstrong\u003eMy Africa Collection\u003c\/strong\u003e pays homage to the rich tapestry of African culture and celebrates the diverse heritage of the African continent. More than just throws, \u003cstrong\u003eit's a journey of African stories and artistry passed down through generations.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEach piece encapsulates the vibrant colours, intricate patterns, and profound narratives that define the spirit of Africa. \u003cstrong\u003eExplore our collection and invest in a piece of history, celebrating the timeless beauty of Africa.\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"bella-vita-ndebele-beads","title":"Ndebele - Beads | Black\/Natural","description":"\u003cp\u003eThis Ndebele throw is inspired by the unique tradition and style of Ndebele house painting, this vibrant and beautifully patterned throw is bursting with Ndebele culture.\u003c\/p\u003e\n\u003cp\u003eThe patterns and expressive symbols created on the walls of the houses serve as a form of communication between the different groups of the Ndebele people originating from the north-eastern parts of South Africa and into the southern parts of Zimbabwe. 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The baskets are an important part of Rwandan culture and are used in everyday life to carry food and grains. The agaseke, characterised by its conical fitted lid, is often used to carry gifts for important ceremonies such as weddings and christenings. The traditional woven basket bowls of Rwanda have become widely recognised and used as beautiful and unique wall art.\u003c\/p\u003e\n\u003cp\u003eHand-dyed strands of mainly sisal and grass fibre are woven together to create the geometric patterns in a combination of natural shades mixed with naturally-dyed colours.\u003c\/p\u003e\n\u003cp\u003eThe iconic zigzag patterns symbolise two women holding hands in unity, reconciliation and hope for the future. 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It can even be used as a household item for example a towel. Even though the kanga is widely used as an everyday item, it does also hold cultural significance. In Eastern Africa it is often given as a gift for special occasions and in Tanzania it is given to grieving families who are mourning the death of a loved one. \u003c\/p\u003e\n\u003cp\u003eThe design of a traditional kanga has a border all round and a central motif which is different to that of the border design. In the early 1900s, proverbs, sayings and slogans were added. The earliest patterns featured small dots similar to the feathers of the guinea fowl. The Swahili word for guinea fowl is kanga and this is how this versatile fabric got its name.\u003c\/p\u003e\n\u003cp\u003eCarrying a rich heritage, this high quality throw signifies craftsmanship and proud cultural tradition, beautifully woven together to bring you an authentic connection to your own African story.\u003c\/p\u003e\n\u003cp\u003eCompositon: 100% acrylic\u003c\/p\u003e\n\u003cp\u003eWash Care Instructions:\u003cbr\u003eCold wash\u003cbr\u003eDo not bleach\u003cbr\u003eDo not iron\u003cbr\u003eDo not dry clean\u003cbr\u003eDo not tumble dry\u003cbr\u003eKeep away from fire\u003c\/p\u003e","brand":"My Africa","offers":[{"title":"140 x 180 cm","offer_id":43865761349879,"sku":"BVU2517807MA","price":899.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0083\/3165\/7252\/files\/6f562c5a55ed19ec3c26fdb4e0ff9d2d.jpg?v=1686139988"},{"product_id":"bella-vita-shweshwe-navy-aquamarine","title":"Shweshwe | Navy\/Aquamarine","description":"\u003cp\u003eThe colourful Shweshwe fabric of Southern Africa was the inspiration behind this vibrant throw. Named after 19th Century Sotho King, Moshoeshoe 1, Shweshwe is the quintessential fabric of Southern Africa.\u003c\/p\u003e\n\u003cp\u003eTraditionally, the fabric is worn by newly married Xhosa women, known as makoti, and also married Sotho women. Today the cloth has become multicultural and even Pan-African. The beautiful patterns and designs are created for a wide number of occasions, such as traditional ceremonies and weddings, as well as playing a large role in contemporary fashion.\u003c\/p\u003e\n\u003cp\u003eComposition: 100% Super soft acrylic, Triple jacquard weave\u003c\/p\u003e\n\u003cp\u003eWash Care Instructions:\u003cbr\u003eCold wash\u003cbr\u003eDo not bleach\u003cbr\u003eDo not iron\u003cbr\u003eDo not dry clean\u003cbr\u003eDo not tumble dry\u003cbr\u003eKeep away from fire\u003c\/p\u003e","brand":"My Africa","offers":[{"title":"140 x 180 cm","offer_id":43909913936119,"sku":"BVT9847807MA","price":899.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0083\/3165\/7252\/files\/f7aab94f17b3a1168696b81fad178eb1.jpg?v=1687356080"},{"product_id":"bella-vita-kanga-black-red","title":"Kanga | Black\/Red","description":"\u003cp\u003eThe Kanga is a colourful, lightweight fabric worn by women and occasionally men throughout various parts of Africa, including Southern Africa, the Great Lakes region and the Eastern coast of Africa.It is a piece of printed cotton fabric which is usually wrapped around the body and worn most often as a skirt, a headdress or an apron. It can even be used as a household item for example a towel. Even though the kanga is widely used as an everyday item, it does also hold cultural significance. In Eastern Africa it is often given as a gift for special occasions and in Tanzania it is given to grieving families who are mourning the death of a loved one. \u003c\/p\u003e\n\u003cp\u003eThe design of a traditional kanga has a border all round and a central motif which is different to that of the border design. In the early 1900s, proverbs, sayings and slogans were added. The earliest patterns featured small dots similar to the feathers of the guinea fowl. The Swahili word for guinea fowl is kanga and this is how this versatile fabric got its name.\u003c\/p\u003e\n\u003cp\u003eCarrying a rich heritage, this high quality throw signifies craftsmanship and proud cultural tradition, beautifully woven together to bring you an authentic connection to your own African story.\u003c\/p\u003e\n\u003cp\u003eCompositon: 100% acrylic \u003c\/p\u003e\n\u003cp\u003eWash Care Instructions:\u003cbr\u003eCold wash\u003cbr\u003eDo not bleach\u003cbr\u003eDo not iron\u003cbr\u003eDo not dry clean\u003cbr\u003eDo not tumble dry\u003cbr\u003eKeep away from fire\u003c\/p\u003e","brand":"My Africa","offers":[{"title":"140 x 180 cm","offer_id":43909914263799,"sku":"BVU2517801MA","price":899.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0083\/3165\/7252\/files\/fcac8c09a52763fd570c70b504225e65.jpg?v=1687355648"},{"product_id":"basotho-iron-bone","title":"Basotho | Iron\/Bone","description":"\u003cp\u003eThe Bella Vita Basotho throw design range is a unique range of the Basotho design woven with an intricate triple-weft weave. This allows for the creation of bold and colourful designs.\u003c\/p\u003e\n\u003cp\u003eComposition: 100% Super soft acrylic, Tripe jacquard weave\u003c\/p\u003e\n\u003cp\u003eWash Care Instructions:\u003cbr\u003eCold wash\u003cbr\u003eDo not bleach\u003cbr\u003eDo not iron\u003cbr\u003eDo not dry clean\u003cbr\u003eDo not tumble dry\u003cbr\u003eKeep away from fire\u003c\/p\u003e","brand":"My Africa","offers":[{"title":"140 x 180 cm","offer_id":43944465137911,"sku":"BVS9857812MA","price":899.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0083\/3165\/7252\/files\/bas_mya_iron654_jpg.png?v=1700659406"},{"product_id":"zulu-beads-black-iron","title":"Zulu - Beads | Black Iron","description":"\u003cp\u003eThis intricate throw has been inspired by the traditional craft of Zulu basket weaving. The art of Zulu basket weaving has been handed down from generation to generation.\u003c\/p\u003e\n\u003cp\u003eWoven from the dyed leaves of the ilala palm, the decorative woven baskets are made for special occasions, such as weddings, the birth of a child, or a good harvest. Each basket is woven by hand and it can take up to one month to produce a medium size basket. The geometric designs also carry deep symbolism; for instance, if the triangle’s tip is pointing up it means that the woman is unmarried. Married women place two triangles together in a form of a diamond, representing fertility. Every basket is a unique piece of art.\u003c\/p\u003e\n\u003cp\u003eThe art of Zulu beadwork has been handed down from generation to generation through the elder women of the family. The beadwork is used as a form of communication between the sexes. The predominant shape is the triangle which is used to communicate whether the wearer is single or married. Colour also plays an important role, such as white for spiritual love and purity, and green for contentment. A maximum of seven colours are used and they have both positive and negative connotations.\u003c\/p\u003e\n\u003cp\u003eComposition: 100% Super Soft Acrylic, Triple Jacquard Weave\u003c\/p\u003e\n\u003cp\u003eWash Care Instructions:\u003cbr\u003eCold wash\u003cbr\u003eDo not bleach\u003cbr\u003eDo not iron\u003cbr\u003eDo not dry clean\u003cbr\u003eDo not tumble dry\u003cbr\u003eKeep away from fire\u003c\/p\u003e","brand":"My Africa","offers":[{"title":"140 x 180 cm","offer_id":44149659697399,"sku":"BVU3937803MA","price":899.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0083\/3165\/7252\/files\/d28fe9835372d5457d36239c5731b736.jpg?v=1700482932"},{"product_id":"kuba-modern-i-cocoa-nutmeg","title":"Kuba Modern I Cocoa\/Nutmeg","description":"\u003cp\u003eThis beautifully crafted throw is inspired by the elaborate and complex designs of the traditional Kuba cloth, unique to the Democratic Republic of the Congo. \u003c\/p\u003e\n\u003cp\u003ePerpetuating the rich cultural traditions, the men grow the raa palms, and then weave the leaves into the base fabric. The women then embroider surface decorations onto the fabric transforming it into various forms of textiles, such as ceremonial skirts, tribute cloths, head-dresses and basketry. At a point in Kuba history, aristocratic titles, up to and including that of the king of the Kuba Empire, ceased to be hereditary and were awarded based on merit. Fierce competition for these positions was one of the major forces behind the evolution of Kuba weaving arts. Today, the cloth that they produce has become a popular international design trend.\u003c\/p\u003e\n\u003cp\u003eComposition: 100% Super soft acrylic, Triple jacquard weave\u003c\/p\u003e\n\u003cp\u003eWash Care Instructions:\u003cbr\u003eCold wash\u003cbr\u003eDo not bleach\u003cbr\u003eDo not iron\u003cbr\u003eDo not dry clean\u003cbr\u003eDo not tumble dry\u003cbr\u003eKeep away from fire\u003c\/p\u003e","brand":"My Africa","offers":[{"title":"140 x 180 cm","offer_id":44149661729015,"sku":"BVU2807801MA","price":899.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0083\/3165\/7252\/files\/352ae95936ddab032c3defc526c2674f.jpg?v=1700483526"},{"product_id":"ghana-kente-yellow-apple","title":"Ghana - Kente | Yellow\/Apple","description":"\u003cp\u003eThis beautiful and vibrant throw has been inspired by the colourful Kente fabric, which originated from West Ghana in the 11th century. Kente comes from the word ‘kenten’, which means ‘basket’ in the Akan dialect,Asante. The fabric in itself is particularly special, as it was originally the royal cloth of kings, worn only in times of extreme importance. While its esteem remains high, Kente cloth is today in wide use. The different cloth designs carry specific non-verbal messages, such as Mako Maso Adeae (my heart’s desire) meaning ‘I love you’, when the cloth is left at the front door of a lady’s house. 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The women then embroider surface decorations onto the fabric transforming it into various forms of textiles, such as ceremonial skirts, tribute cloths, head-dresses and basketry. At a point in Kuba history, aristocratic titles, up to and including that of the king of the Kuba Empire, ceased to be hereditary and were awarded based on merit. Fierce competition for these positions was one of the major forces behind the evolution of Kuba weaving arts. 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Born and raised in Soweto, Johannesburg, he learned to see art in his everyday life. He is inspired by South African culture and embraces the boldness of African art. Viva Sage uses the African narrative to create artworks that not only represent his roots but also value heritage, intended to preserve traditions and educate the next generation. He currently lives in Belgium, where the winter is dark and grey. Seeking to feel at home and fuelled by a lack of the familiar, he sought to introduce his bold, colourful art and engage with people through his work.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Design: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\"Isibusiso Sabaphansi '' means “a blessing from my ancestors”. It represents Viva Sage’s creativity, inherited from his clan elders, through which, he shares the beauty of Africa. The design was inspired by rural life and memories of his grandmother making “ukhamba”, traditional African pottery. The colours evoke the African landscape and traditional arts. Carrying a rich heritage, this high-quality throw signifies craftsmanship and proud cultural tradition, beautifully woven together to bring you an authentic connection to your own African story.\u003c\/p\u003e\n\u003cp\u003eComposition: 100% Super soft acrylic, Triple jacquard weave\u003c\/p\u003e\n\u003cp\u003eWash Care Instructions:\u003cbr\u003eCold wash\u003cbr\u003eDo not bleach\u003cbr\u003eDo not iron\u003cbr\u003eDo not dry clean\u003cbr\u003eDo not tumble dry\u003cbr\u003eKeep away from fire\u003c\/p\u003e","brand":"My Africa","offers":[{"title":"140 x 180 cm","offer_id":49066616291575,"sku":"BVU7707801MA","price":899.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0083\/3165\/7252\/files\/f0a5d856a259473a5414dcf2801d62bb.jpg?v=1726559421"},{"product_id":"isibusiso-sabaphansi-i-yellow-red","title":"Isibusiso Sabaphansi I Yellow\/Red","description":"\u003cp\u003e\u003cstrong\u003eThe Designer: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eViva Sage Thabethe, aka the Dandy Artist, is a self-taught photographer, artist, and designer. Born and raised in Soweto, Johannesburg, he learned to see art in his everyday life. He is inspired by South African culture and embraces the boldness of African art. Viva Sage uses the African narrative to create artworks that not only represent his roots but also value heritage, intended to preserve traditions and educate the next generation. He currently lives in Belgium, where the winter is dark and grey. Seeking to feel at home and fuelled by a lack of the familiar, he sought to introduce his bold, colourful art and engage with people through his work.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Design: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\"Isibusiso Sabaphansi '' means “a blessing from my ancestors”. It represents Viva Sage’s creativity, inherited from his clan elders, through which, he shares the beauty of Africa. The design was inspired by rural life and memories of his grandmother making “ukhamba”, traditional African pottery. The colours evoke the African landscape and traditional arts. 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